The mission of California Merchant is to introduce unique American consumer products and technology companies into the emerging Asian market, the fastest growing market in the world. CM offers a broad selection of over 50 products every year. These US-made, high-quality products are usually owned by forward-looking, middle market companies which do not have distribution channels in Asia. CM’s founder company, BrandAmerica, has successful experience in placing California wine in the largest retail wine chain in Hong Kong, introducing Black Angus beef into Singapore F&B market, and also licensing American technologies such as LED signage, water vapor cooling fans, windless wind chimes, fitness products and cellular telephones in various Asian markets.